Did you know that 90% of companies in the S&P 500 are largely tied to intangible assets, such as brand and reputation?
The total brand value of the 100 most valuable global brands rose by 20% in 2024, reaching 91.1 trillion SEK (8.3 trillion USD).
What is a brand worth?
As of 2024, Apple remains the world’s most valuable brand, valued at over 11.1 trillion SEK (1 trillion USD). The brand has seen significant growth of 74% due to its strategic diversification and premium offerings, where the company has reduced its reliance on iPhone sales and instead focused on products like wearables and services.
Following Apple are other major players such as Google, valued at approximately 8.3 trillion SEK (753.5 billion USD), Microsoft at 7.9 trillion SEK (712.9 billion USD), and Amazon at 6.4 trillion SEK (576.6 billion USD). The AI sector is also booming, with NVIDIA having increased its brand value by a massive 178%, making it one of the fastest-growing brands, with a value of over 2.2 trillion SEK (200 billion USD).
Did you know?
A recent report by Ocean Tomo, a firm specializing in intellectual property and intangible assets, shows that companies' value tied to intangible assets is a staggering 90%.
In 1975, the market value of companies in the S&P 500 was largely tied to tangible assets, which made up 83% of their value. By 2020, this ratio had almost completely inverted, with 90% of their value tied to intangible assets — such as intellectual property, brand equity, and reputation — compared to just 10% in tangible assets. The shift between 1995 and 2020 saw intangible assets rise from 68% to 90%.
In other words, your brand is one of your most valuable yet under-leveraged assets. Let us support your journey to leverage your brand to gain market shares.
The cost of poor marketing:
Missed opportunities with key stakeholders
Substandard marketing materials impede clear communication, resulting in lost potential collaborations and investment opportunities.
Inconsistent brand image
Brand fragmentation across media creates confusion, diluting the impact and recognition of your brand presence.
Reduced sales efficiency
Ambiguous sales materials deter potential clients and hinder sales closure rates, adversely affecting revenue generation.
Low engagement at events and digital platforms
Ineffective promotional materials lead to subpar audience interaction, ultimately limiting lead generation and brand visibility.
SEO and online traffic decline
Outdated content compromises online visibility, diminishing web traffic and the effectiveness of digital marketing efforts.
We shape your future
At Nordic Notions, we shape businesses that both resonate in the present and are designed to thrive in the future.
Nordic Notions is built on the belief that businesses can shape their future by strategically shaping their brand. We don’t just help you tell your story — we help you shape your future.
Establish a powerful brand and position your business for success. We position you as an industry leader and let you take control of your narrative.
Ready to elevate your brand? Let’s start shaping your future, together.
Main sources: Brand Finance, Kantar, Ocean Tomo