Insights

Jaguar rebranding: A masterclass in PR — or a risky business gamble?

Jaguar’s recent rebranding effort has sparked comparisons with Volvo Cars and Porsche’s ongoing campaigns, raising questions about the...

3 dec. 20242 min läsning

How fragmented marketing threatens the brand identity

Breaking down the silos: How fragmented marketing threatens brand cohesion Companies increasingly rely on niche agencies, specialists and...

27 nov. 20242 min läsning

If a tree falls in the forest, does it make a sound?

Does reality exist if it’s not observed? Once relegated to philosophical musings, this question has found startling resonance in modern...

22 nov. 20242 min läsning

Reshape of the universal sharing of information and knowledge

The announcement that Google may be forced to sell its Chrome browser is more than a legal battle — it’s a shift that challenges the...

21 nov. 20242 min läsning

Jaguar rebrands: a bold leap into modernity or a risky misstep?

Jaguar has turned its back on the leaping, regressive cat of old, opting for a progressive, sleek, reimagined identity that aligns it...

21 nov. 20242 min läsning

What is a brand worth?

Did you know that 90% of companies in the S&P 500 are largely tied to intangible assets, such as brand and reputation? The total...

14 nov. 20242 min läsning

Let's stop pretending brand marketing isn't important

In times where a simple scroll down social media can shift consumer opinions and drive sales, the notion that brand marketing is a...

12 nov. 20243 min läsning

Intellectual capital: one of your most valuable assets

Did you know that 90% of the market value of companies in the S&P 500 today consists of intangible assets, such as brand and reputation?...

24 okt. 20242 min läsning

Sweden’s marketing paradox: leaders downplay what they secretly depend on

In Swedish boardrooms, a puzzling contradiction prevails. Business leaders often dismiss marketing, PR, and communications as secondary,...

23 okt. 20242 min läsning

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At Nordic Notions, we don’t just help you tell your story — we help you shape your future. Like the Norns, we intertwine your past, present, and future into a powerful narrative that positions you as an industry leader and leads you to your business success.

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Insights

Jaguar rebranding: A masterclass in PR — or a risky business gamble?

How fragmented marketing threatens the brand identity

If a tree falls in the forest, does it make a sound?

Reshape of the universal sharing of information and knowledge

Jaguar rebrands: a bold leap into modernity or a risky misstep?

What is a brand worth?

Let's stop pretending brand marketing isn't important

Intellectual capital: one of your most valuable assets

Sweden’s marketing paradox: leaders downplay what they secretly depend on

Ready to elevate your brand?

NORDIC NOTIONS

NORDIC NOTIONS

Insights

Jaguar rebranding: A masterclass in PR — or a risky business gamble?

How fragmented marketing threatens the brand identity

If a tree falls in the forest, does it make a sound?

Reshape of the universal sharing of information and knowledge

Jaguar rebrands: a bold leap into modernity or a risky misstep?

What is a brand worth?

Let's stop pretending brand marketing isn't important

Intellectual capital: one of your most valuable assets

Sweden’s marketing paradox: leaders downplay what they secretly depend on

Ready to elevate your brand?​

NORDIC NOTIONS

NORDIC
NOTIONS

Ready to elevate your brand?